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Today its sales average seven-hundred million components a whole year. The world innovator in luxury designer watches at first built its recognition on its famous water-resistant Oyster case, which was launched in 1926, and on its no less celebrated Perpetual Rotor automatic movement, invented in 1931. Ever since that time Rolex seems to have transcended trend with frequently appropriate, reliable models. Watch making insiders typically reveal the achievements of Rolex whose total number of swiss wrist watches in circulation is believed at above twenty-five thousand by saying, Rolex is prosperous because its Rolex! New brand names fall and rise, fashions appear and disappear, but Rolex is still. Immutable, always the exact same, resolutely impervious towards the trend for complicated movements and also to the boundless quest for technical prowess. It cares not a whit in regards to the desperate battles being waged by international collectors to get hold of a Daytona Paul Newman or a vintage Submariner, and it firmly won't release the most trivial financial data. In fact, it is said that the Rolex Company has developed into foundation that no more even needs to sell its wrist watches. To put it differently, Rolex can be like its watchcases: hermetically closed down off from the outside world. Rolex's excellent isolation stands out as the key to its capability.

The Swiss firm's global success story begins in 1905 in London, with the founding by Hans Wildorf, a Bavarian, of a company specialized in the distribution of timepieces. Four years later Wildorf coined the name Rolex. In 1910 he obtained the first Swiss chronometer certification for a wristwatch. In the 1920s Rolex took its growing reputation for reliability and superior quality and moved to Geneva. In 1926 it released the first water-resistant watch, the Oyster. It had been indeed tight as an oyster in 1927 this unique oyster made it through the English Channel on British swimmer Bmw Gleitze's wrist without objective a beat. 4 years later Rolex revised its innovation by building and patenting the rotor Perpetual, the earliest automatic movement with a rotor, and also a precursor to today's automatic timepieces. The foundations of the Rolex myth were in place. Year by year, decade by decade, the myth was put together, with one Innovation after another: the Date-just, the 1st watch of its type to exhibit the date (1891); the Submariner, the initial watch water resistant to 800 feet (1984); the GMT-Master 2, with two time zones; the Daye-date, the very first watch to spell out the day of the week (1987); the Cosmo-graph Daytona (1963); a chronograph which created a cult following once it was spotted on race-car driver Gianni Agnelli's arm in '85; and also the Sea-Dweller, water repellent to 2,130 feet, searched by divers employed for the deep-sea engineering company Comex

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